Many business managers think that backups are for the dooms-day scenario – a natural disaster or a fire that would wipe out their business’ data. Nothing could be further from reality.

Research has shown that more than 99% of backups are used to restore files and folders that were deleted accidentally or individual end points (user computers, laptops, etc.) that were infected due to nefarious downloads. Dooms-day scenarios, although possible, are highly unlikely. This leaves IT leadership with the notion that they need to spend a fortune to protect against the less than 1% portability of a natural disaster.

Further overwhelming the planning process is the thinking that “backup” is “continuity.” Tape backups are local and do not stand up to any reasonable measure of recovery time and recovery point objectives (RTOs and RPOs.) Cloud-based backups require restores to travel across the Internet to reach their destination. That’s not continuity.

Imagine if you are an SMB with 20 employees, working with 250 GB of critical data, have a 12-hour backup cycle, and have an RTO of 30 minutes. Using accepted averages, restoring that much data from traditional backup solutions will take about 2 hours, failing the RTO, and costing the business an excess of $700 in idle time. The costs can be more than ten times higher if the restored data have to travel down from the cloud.

Contact us to now learn how we have helped our clients meet their RTOs and RPOs, while lowering their storage costs without long-term contracts.